Why Your Company Must Have a Design Culture

  • by Robert Brunner, Stewart Emery, Russ Hall
  • Narrated by Victor Bevine
  • 0 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery, available in print and digital formats.
Take a broader view of great product design - and promote culture and processes that help you create winning designs over and over again! The process that delivers a good design - the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success - is often driven more by serendipity than an integrated understanding of design's impact. Serendipity is a good thing - counting on it isn't.

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Book Details

  • Release Date: 05-12-2010
  • Publisher: Audible Studios