Why Women Buy

  • by Dawn Jones, Sherry Prindle - contributor
  • Narrated by Dawn Jones
  • 3 hrs and 53 mins
  • Unabridged Audiobook

Publisher's Summary

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone.
Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.


Through scientific research, learn how women differ from men in the buying process
Overcome the fear of sales
Learn to operate with integrity
Learn to ask great questions
Integrate four communication styles
Learn to sell to seven personality types
Master the four stages of competency

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

More

See More Like This

Customer Reviews

Most Helpful

If you are interested in direct sales and boardroo

Would you say that listening to this book was time well-spent? Why or why not?

What I Liked About this Book:

The first three chapters or so were great, exactly what I was looking for. It gave me some insight into retail buying behaviors of women and the idea that relationships and communication can have an impact on women's' purchases. I wanted some insight so that I could come up with better ad copy. This sort of helped, but with no real result.

There were some great discussions on social norms, biology, sociology, and psychology that could potentially help a marketeer in their pursuit of a target audience. In order to use this to your advantage, you must weed through the garden to find the gems of info.

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.




How would you have changed the story to make it more enjoyable?

What I Didn't Like About this Book:

By Chapter 4, this book drives toward direct sales or business to business marketing. I had flashbacks of my old roommate cold calling in the other room as he tried to sell magazine ads. Not really my cup of tea, and NOT what I was looking for in the slightest.

Indie booksellers ARE retailers. We often do this from a distance and our tactics are very different than that of a direct salesperson. An author must develop an elevator pitch but a lot of what is required involves copy: cover, back cover, book description, ads, promotional, etc. We try NOT to be pushy upfront with "Buy My Book!" and all that.


What about Dawn Jones’s performance did you like?

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.


What did you take away from Why Women Buy that you can apply to your work?

How This Effects My Writing:

I believe that I could listen to the first three chapters to give me at least a boost of confidence before writing copy which targets women readers on Facebook.

As for my fiction, not much. Reading is good for the soul in any manner. Listening to someone express their ideas with clear focus and direction is beneficial even if I don't really dig the content.


Read full review

- Graham Patterson

Book Details

  • Release Date: 04-01-2017
  • Publisher: Made for Success