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Great if you want to dive on how people buy but the title is not accurate. There is no WHY but a great description on the specific dynamics that happen on the point of sale
1 of 1 people found this review helpful
If you could sum up Why We Buy, Updated and Revised Edition in three words, what would they be?
Here's My Money
Any additional comments?
Reviewing these topics that I learned in college was a nice refresher. For anyone who has not been trained in retail, this is a great listen as to why money is flying from our pockets.
3 of 4 people found this review helpful
Fantastic content for inquiring minds.
Really easy to listen to, understand, and enjoy!
Two stars is perhaps a little unfair - the content is interesting and worth a read. It's probably better in paper form though as it's far too easy for the mind to wander from the detail of the narrative without the text to concentrate the mind.
0 of 3 people found this review helpful