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Publisher's Summary

Top leadership researcher, consultant, and coach Susan Fowler says stop trying to motivate people! It’s frustrating for everyone involved and it just doesn’t work. You can’t motivate people - they are already motivated but generally in superficial and short-term ways. In this audiobook, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but that gives them a profound sense of purpose and fulfillment. Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs - for autonomy, relatedness, and competence - that science tells us result in meaningful and sustainable motivation. Optimal Motivation has been proven in organizations all over the world - Fowler’s clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler s book is the groundbreaking answer for leaders who want to get motivation right!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Susan Fowler (P)2014 Gildan Media LLC
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Critic Reviews

“Fowler shows how to guide employees toward seeing their jobs in a new way, as potential sources of personal fulfillment. Achieving company goals will become something they own, because now it really matters to them." (Marshall Goldsmith author of the New York Times and global best-seller What Got You Here Won’t Get You There)
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Customer Reviews

Most Helpful
2 out of 5 stars
By Tim Coley on 05-01-15

It didn't take long to get tired of listening.

The narrator comes off uppity as if speaking to children. She also uses accents that could be insulting to a number of nationalities. This is not a story book.

The book panders to a female audience when it should be gender neutral.

The book does not offer enough situational examples to support its arguments. It comes off rushed and mechanical. The writer seems to be more academic and has difficulty relating to real world situations. This is not to say that the ideas are wrong. The author just did a bad job communicating the ideas.

I recommend two other books instead of this. Leaders Eat Last and Work Rules.

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3 of 3 people found this review helpful

3 out of 5 stars
By Armando on 05-25-15

Great story but not clear what to do next...

Great story but it is not clear what to do next... I agree motivation is not something managers should provide but instead, they are accountable to create the environment where employees can develop themselves and therefore perform at their best...

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2 of 2 people found this review helpful

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