"The first thing prospects buy is the salesperson. The first sale made is you." - Jeffrey Gitomer
It’s no longer "Buyer beware!" It’s "Seller beware!" Why?
Today, the buyer has the advantage over the seller. Most often, they are holding it in their hand. It’s a smart phone. They can learn everything about your product before they meet you. They can compare features and prices instantly. The major advantage you do still have is: you!
If they like you. If they trust you. If they feel you want to help them.
This audiobook is filled with 30 short, three-page chapters providing unique insights that will ensure your advantage, not over the buyer but over your competition: those who are selling what you’re selling. It will help you sell yourself.
Chapter preview: The foundation of selling
Word of mouth
Who’s buying you?
Why should I buy from you?
Are you trustworthy?
Do your homework
Leverage your character
What’s your motive?
Don’t be a salespuppet
Think short term
Think long term
What if they don’t buy?