• Where the Money Is

  • How to Spot Key Trends to Make Investment Profits
  • By: Bob Froehlich
  • Narrated by: Grover Gardner
  • Length: 3 hrs and 8 mins
  • Abridged Audiobook
  • Release date: 07-15-05
  • Language: English
  • Publisher: Penton Overseas, Inc.
  • 3 out of 5 stars 3.1 (7 ratings)

Regular price: $13.27

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Publisher's Summary

Markets go up; markets go down. Yet over the long haul, stocks still are better investments than bonds. If you’re investing for retirement, your children’s education, or simply for personal gain, the challenge is to become a long-term investor amid short-term market fluctuations. And the key to lasting success is identifying future trends today to maximize tomorrow’s investment returns.
Dr. Bob Froehlich, Vice Chairman and Chief Investment Strategist of Scudder Investments and one of the most trusted advisors in the financial community, shares his vast knowledge of the global economic landscape to provide you with a practical guide to finding tomorrow’s financial opportunities today. According to Froehlich, spotting broad economic themes allows you to identify sectors that are poised for growth in the next decade and beyond. In Where the Money Is, he identifies five dominant global trends that will shape the long-term direction of the financial markets:

Demographic trends around the world
The globalization of economies and markets
The technology revolution and higher productivity
The worldwide shift toward government downsizing and privatization
Mergers and acquisitions and their effects on the size, shape, and form of companies
By identifying themes that will drive the market and the specific industries likely to benefit as well as providing tools such as Sectornomics, a strategy of investing in sectors rather than individual companies, Where the Money Is gives investors every chance to conquer the uneven investment terrain. Froehlich gives you the vision to see what tomorrow will bring so that you can find where the money is today and where it will be in the future.
©2001 Robert J. Froehlich; (P)2001 Penton Overseas, Inc. Published by Penton Overseas, Inc. and Audio Scholar, Inc.
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Critic Reviews

"In turbulent, uncertain markets, one searches for an experienced guide like Bob Froehlich, who well knows the pitfalls and, importantly, the opportunities." (Steve Forbes, President CEO, Editor-In-Chief, Forbes Magazine)
"Understanding the fundamental principles of the stock market and the dynamics behind changes in corporate profitability can be the difference between rank speculation and reasoned investing. Where the Money Is is a helpful tool in that educational process." (Peter Lynch, Vice chairman, Fidelity Investments , Author, One Up on Wall Street)
"Dr. Bob's Where the Money Is provides the most uplifting antidote to those who would tell us that the stock market doesn't deserve to rally. In fact, Bob has put together a bullish manifesto that can help you make money for years and years to come. Its a joyous, upbeat look at the world that will open your eyes to the opportunities out there. It's a terrific, terrific read." (James J. Cramer, Cofounder and Markets Commentator, TheStreet.com)
"With 50 percent of Americans owning stocks or mutual funds, the need for investor education has never been greater. In Where the Money Is Bob Froehlich makes common sense of the often complicated world of investing. His examination of evolving trends, both domestically and globally, provide keen insights into what drives markets, while highlighting good opportunities for investment. A great read for the serious investor." (Mary Farrell, Investment Strategist, UBS/PaineWebber, Regular panelist, Wall $treet Week with Louis Rukeyser)
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Customer Reviews

Most Helpful
4 out of 5 stars
By saw on 12-06-17

Good information!

great way to look at investing.
unfortunately, it is a little dated.
principles are sound.

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Customer Reviews

Most Helpful
2 out of 5 stars
By Mr. Paul S. Murray on 06-14-10


Bought hoping for insight into up coming trends to turn into businesses, for this it was rubbish but for someone seeking long term investment OK. Only OK because writer found of saying focus on the long term by which he could mean hold onto poor stocks for years and years by which time I'll be out of the picture anyway. Some interesting points but only OK.

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