Regular price: $19.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:


A behind-the-scenes look at how news is made.
Complete guidelines to creating compelling messages.
Specific messaging formulae for building trust when the news is bad.
Step-by-step strategies for managing hostile or relentless questions.
Insider tips on how to identify and handle misleading questions.
An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2010 Jeff Ansell (P)2012 Audible, Inc.
Show More Show Less

No Reviews are Available

Customer Reviews

Most Helpful
5 out of 5 stars
By K on 11-22-15

A very good basic guide

I found this audiobook a very good start to handling media attention. I have just finished the book and am going to listen to it again to consolidate the points made. Well written and well narrated.

Read More Hide me
See all Reviews