When Marketing IS Strategy (Harvard Business Review)

  • by Niraj Dawar
  • Narrated by Todd Mundt
  • 0 hrs and 26 mins
  • Periodical

Publisher's Summary

Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.This article was first published in the December 2013 issue of Harvard Business Review.


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Customer Reviews

Most Helpful

succinct and to the point

I actually enjoyed this program. it was informative. I felt like I learned a lot.
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- L. Counts

Book Details

  • Release Date: 12-10-2013
  • Publisher: Harvard Business School