When Marketing IS Strategy (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 26 mins
- Release date: 12-10-13
- Language: English
- Publisher: Harvard Business School
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Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.This article was first published in the December 2013 issue of Harvard Business Review.
©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.