• When Marketing IS Strategy (Harvard Business Review)

  • By: Niraj Dawar
  • Narrated by: Todd Mundt
  • Length: 26 mins
  • Unabridged
  • Release date: 12-10-13
  • Language: English
  • Publisher: Harvard Business School
  • 4.1 (14 ratings)

Regular price: $1.95

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Publisher's Summary

Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.This article was first published in the December 2013 issue of Harvard Business Review.
©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.
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Customer Reviews

Most Helpful

By L. Counts on 05-06-16

succinct and to the point

I actually enjoyed this program. it was informative. I felt like I learned a lot.

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