• When Marketing IS Strategy (Harvard Business Review)

  • By: Niraj Dawar
  • Narrated by: Todd Mundt
  • Length: 26 mins
  • Periodical
  • Release date: 12-10-13
  • Language: English
  • Publisher: Harvard Business School
  • 4 out of 5 stars 4.1 (15 ratings)

Regular price: $1.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $1.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.This article was first published in the December 2013 issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.

©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.
Show More Show Less

Customer Reviews

Most Helpful
5 out of 5 stars
By L. Counts on 05-06-16

succinct and to the point

I actually enjoyed this program. it was informative. I felt like I learned a lot.

Read More Hide me
See all Reviews