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Publisher's Summary

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.
It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options - avenues that can eventually lead to the buyer actually saying yes.
The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.
There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2014 Tom Hopkins, Ben Katt (P)2014 Hachette Audio
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jeffrey on 04-29-17

An audiobook you have to listen to multiple times

If you could sum up When Buyers Say No in three words, what would they be?

Keep hitting replay

What other book might you compare When Buyers Say No to and why?

I think this is the true sequel to How to master the art of selling by the same author.

Which scene was your favorite?

I appreciated how we should keep our mouths closed

Was there a moment in the book that particularly moved you?

Towards the end when I told myself I can do this

Any additional comments?

The reader was very good but I missed hearing Tommy Boy Hopkins himself and the intro from J. Douglas Edwards that How to Master provided. However the reader is very good

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2 of 2 people found this review helpful

4 out of 5 stars
By Megan Stafford on 09-29-15

Good listen!

Working in inside sales, this book pertains mostly to outside sales positions, but there is good information I can use during calls.

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1 of 8 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By ben on 08-04-17

For beginners only

Not what the book suggests.

If you are just beginning sales and still fighting for success, worth a read, no comparison to the classics Brian Tracey closing the sale.

I just don't see the need for this book in the market, there's plenty of classics that do a much better job.

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3 out of 5 stars
By Big BoBo on 01-25-15

All abit linear!

If only sales process were so linear. Worth a listen/read. Did learn from it but you will need to learner wider to benefit.

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2 of 7 people found this review helpful

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