What's Your Story?: Using Stories to Ignite Performance and Be More Successful

  • by Craig Wortmann
  • Narrated by Craig Wortmann
  • 3 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor, and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life and making them actionable and memorable.
Leaders of all levels will learn how to use the toolset developed in this book; the Win Book, Story Matrix and Story Coach to capture and tell the right stories at the right time to inspire their own performance and the performance of those around them. Through real-life scenarios, illustrations, quotations, tools and examples, Wortmann guides readers through the process of uncovering their stories.

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Customer Reviews

Most Helpful

Rocks!

Brings us back reminding us how to connect in a powerful way, and that it is easier than we imagine.
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- D.R. Whitson

Great Perspective on the Value of Storytelling

What I enjoyed most about this book was Craig's use of storytelling to make his point about the value of storytelling. Bravo!
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- C. Winicour "CWinicour"

Book Details

  • Release Date: 05-14-2012
  • Publisher: Craig Wortmann