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Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you:
How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made
How to help your customer improve margins and drive revenue growth
How to focus on your customer's customers
How to work with other departments in your own company to customize better solutions
How to make price much less of an issue
Someday, every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. In the meantime, this eye-opening book will show you how to get started.
"The most influential consultant alive." ( Fortune)
Customer ReviewsMost Helpful
By Gerardo on 05-02-16
Solution Selling for dummies
Solution selling has been around for many, many years. I am disappointed to read such a basic, almost obsolete book from Ram. The title is deceptive, the book is not about what the customer wants to know. It's about the basic concepts in complex sales process and the essence of solution selling.
The book starts with a story of a salesperson who leads with product and price and does not even understand who plays which role in the sales process. I don't believe there are companies who hire such people anymore. I expect the most basic sales department to do much better.
I am returning this book.
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