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Publisher's Summary

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.
What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:


That getting the right answers depends on asking the right questions
Why priorities matter
How to map out your internal and external situation
How to deal with uncertainty
How to make tough choices
What your brain does while you're doing strategy
By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
©2011 Jo Whitehead (P)2011 Audible Ltd
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Customer Reviews

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By Mark on 01-19-12

This may work better as a text rather than audio

Listening to this on the move didn't work very well for me. This content may be better than it came across in audio format or if at a desk and able to make notes/mindmap. I found the narrative and the narration too lifeless and not a patch on the Project Management text in this series.

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By Mike on 12-22-11

Incredibly Useful

I am new to the world of strategy and wanted something I could listen to while I was out walking that would supplement my reading. For me this was excellent book. Stuart McLoughlin does an very good job with the narration. The book describes the principles of developing stratgy through six stages in a way that is easy to listen to and follow. There are good examples throughout. There is even a website so that you can follow the process and use some of the tools described. My only criticism would be that it seems to be that having spent a long time analysing the envirnment and option analysis it seems to skip through deciding on the options quite quickly. Otherwise I can't recommend it highly enough

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