What You Need to Know About: Marketing : What You Need to Know About

  • by Simon Middleton
  • Narrated by Lucy Paterson
  • Series: What You Need to Know About
  • 5 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engages in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.


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Customer Reviews

Most Helpful

value added

Would you listen to What You Need to Know About: Marketing again? Why?

uber insightful.. useful material..

What was one of the most memorable moments of What You Need to Know About: Marketing?

I listen to the chapter daily.

What about Lucy Paterson’s performance did you like?

she is amazing.

Was this a book you wanted to listen to all in one sitting?

absolutely!!!! I can't say that about every book

Any additional comments?

value added!!!!

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- Amazon Customer

Very up to date

I like this audiobook because it's very up to date in an industry that's rapidly changing. It's dry at times but useful if you're looking for a deeper understanding of marketing.
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- Jason

Book Details

  • Release Date: 05-13-2011
  • Publisher: Audible Studios