What Would Google Do?

  • by Jeff Jarvis
  • Narrated by Jeff Jarvis
  • 9 hrs and 2 mins
  • Unabridged Audiobook

Publisher's Summary

What’s the question every business should be asking itself? According to Jeff Jarvis, it’s What Would Google Do? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age.
An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do?
To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century”, including such insights as: Think Distributed Become a Platform; Join the Post-Scarcity, Open-Source, Gift Economy; The Middleman Has Died; Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners; Do What You Do Best; and Link to the Rest Get Out of the Way; Make Mistakes Well… and More. He applies these principles not just to emerging technologies and the Internet, but to other industries - telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing - showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way listeners ask questions and solve problems.

More

Title Not For Sale In This Country

Audible does not currently have the rights to sell this title in your country.

Please consider another book.

Continue Browsing

See More Like This

Customer Reviews

Most Helpful

Shilling for tech

What could have made this a 4 or 5-star listening experience for you?

I'm sorry to be so negative, but Jeff Jarvis needs to rethink his whole approach.

The basic message


Read full review

- tanzpartner

Book Details

  • Release Date: 03-02-2011
  • Publisher: HarperCollins Publishers Limited