What Would Google Do?

  • by Jeff Jarvis
  • Narrated by Jeff Jarvis
  • 9 hrs and 3 mins
  • Unabridged Audiobook

Publisher's Summary

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.


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Customer Reviews

Most Helpful

Shallow and one-sided

"It seems that no company truly knows how to prosper in the internet age, except Google."

These are the opening lines of the book, and so the tone of the book continues: Google is perfect, the rest of the world sucks.

Any internet user with even a little knowledge knows that the reality of the situation is different: Google does some things well (search and monetising search) and have struggled in achieving traction with their other products.

Not worth the effort - I suggest reading "The Google Story" instead.

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- JimmiJ

Unobjective; audiobook equivalent of linkbait

This book, while it does seem to be an exercise in what could be, is hopelessly one-sided throughout toward Google, has little to no counterpoints, and very little understanding of the business realities underneath some of these industries and why they do what they do.

It is written like a series of blog posts that are great for retweeted or sharable headline links. If you're looking for one-sided "Google is perfect" to reinforce your thought process, buy it. If you're looking for critical or thorough commentary or thoughtful writing, skip. I shoulda listened to the guy who wrote the first review.
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- Jeremiah

Book Details

  • Release Date: 01-27-2009
  • Publisher: HarperAudio