What Would Google Do?

  • by Jeff Jarvis
  • Narrated by Jeff Jarvis
  • 9 hrs and 3 mins
  • Unabridged Audiobook

Publisher's Summary

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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Customer Reviews

Most Helpful

A great place to start....

"Overall I would definitely recommend this book. I say overall, because there are times where I am just amazed at some of the revelations and correlation he builds with reference to Google and new social based business models. Other times, I flat out want to ask him if he has lost his mind.

This book opens up a plethora (word of the day) of other books related to the Internet, up-and-coming social technologies and new business concepts such as "Free as a business model". Based on Jeff's recommendations and references of sources, I now want to research and read them based on what is covered in this book. At the very least, this book is a great starting point for learning more about the future of the Internet and web based social networking."
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- Justin

Very useful overview of countless DOT Com topics

As the internet has emerged, some of us have been pretty on-the-ball in regards to education and knowledge. Something I found incredibly worthwhile with this book was how it speaks in such a way that both daily internet users and designers can benefit/pull info from this AND also small business owners who have basically been in the dark about the thing called the "internet"! I have had several people listen to this with me who have absolutely no idea about the internet and walked away with a much better idea of what they could do for their smaller businesses.
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- Todd

Book Details

  • Release Date: 01-27-2009
  • Publisher: HarperAudio