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Publisher's Summary

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all, visionary, giving readers a glimpse of how everyone and everything, from corporations to governments, nations to individuals, must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
©2009 Jeff Jarvis (P)2009 HarperCollins Publishers
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Customer Reviews

Most Helpful
4 out of 5 stars
By Justin on 05-15-09

A great place to start....

"Overall I would definitely recommend this book. I say overall, because there are times where I am just amazed at some of the revelations and correlation he builds with reference to Google and new social based business models. Other times, I flat out want to ask him if he has lost his mind.

This book opens up a plethora (word of the day) of other books related to the Internet, up-and-coming social technologies and new business concepts such as "Free as a business model". Based on Jeff's recommendations and references of sources, I now want to research and read them based on what is covered in this book. At the very least, this book is a great starting point for learning more about the future of the Internet and web based social networking."

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8 of 8 people found this review helpful

5 out of 5 stars
By Todd on 06-30-09

Very useful overview of countless DOT Com topics

As the internet has emerged, some of us have been pretty on-the-ball in regards to education and knowledge. Something I found incredibly worthwhile with this book was how it speaks in such a way that both daily internet users and designers can benefit/pull info from this AND also small business owners who have basically been in the dark about the thing called the "internet"! I have had several people listen to this with me who have absolutely no idea about the internet and walked away with a much better idea of what they could do for their smaller businesses.

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6 of 6 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Dele on 10-19-09

A strong message for rethinking a business

This book has disrupted 3 years of planning and 18 months of execution of our business.

We are in the process of creating a business around creating realtime automobile traffic video and before we read the book we were going to charge users for every time they download the latest traffic information.

Not anymore we wont after reading this book. Jeff explores many ideas about giving the users control and sacrificing a few upfront change for real money that may be waiting further down the road or through a side door.

We intend to give customers control and then we will step out of the way.

Great work Jeff.

The book should get a 5 star rating but I gave it a 4 because Jeff tried to touch too many industries and you could tell when his insight was a little light in areas where he may not have had a lot of knowledge of the industry.

I recommend the book particularly the audio version on an ipod for anyone in business. listen and ponder and work out how to googlify your business.

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1 of 1 people found this review helpful

5 out of 5 stars
By Jeremy on 02-16-10

Amazing!

An absolutely amazing book read fantastically well. I enjoyed this book so much that the commute to work became a joy.

It is insightful with some really good examples and innumerable ideas for how to put GoogleThink into practice. It is a must-read for anybody in business, politics, healthcare... in fact, anyone!

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