What Is a Free Customer Worth? (Harvard Business Review)

  • by Sunil Gupta, Carl F. Mela, Harvard Business Review
  • Narrated by Todd Mundt
  • 0 hrs and 16 mins
  • Periodical

Publisher's Summary

The significant role non-paying customers' play and how the implementation and understanding of their significance can make - or break - a business. This article was first published in the November 2008 issue of Harvard Business Review.

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Book Details

  • Release Date: 11-10-2008
  • Publisher: Harvard Business School Publishing