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Publisher's Summary

Operational effectiveness and strategy are both essential, says this article from Harvard Business Review, to compete in today's market. At the same time, explains author Michael E. Porter of Harvard Business School, they work in different ways. He provides examples of companies that have good operational effectiveness but little strategy (such as the majority of Japanese organizations) and explains why companies with effective strategies will always take the lead. He then explains the essentials of strategy, such as strategic fit and sustainability. This article originally appeared in print in the November-December 1996 Harvard Business Review and is now available in audio format exclusively through Audible.
©1996 by the President and Fellows of Harvard College, All Rights Reserved; (P)1997 Audible Inc.
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Customer Reviews

Most Helpful

By Matthew on 02-21-04

Excellent

As someone who hears the word "strategy" thrown around a lot, this was a refreshingly explicit.

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3 of 3 people found this review helpful


By David on 05-30-12

Should be titled What is Positional Strategy?

I enjoyed this one and have recommended to the rest of the management team. It isn't as generic as the title sounds, it is much more aligned with positional strategy.

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2 of 2 people found this review helpful

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