What Great Brands Do

  • by Denise Lee Yohn
  • Narrated by Julie McKay
  • 8 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

Discover proven strategies for building powerful, world-class brands.
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. This book:

Reveals the seven key principles that the world's best brands consistently implement
Presents case studies that explore the brand building successes and failures of companies of all sizes, including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.


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Customer Reviews

Most Helpful

Excellent and detailed advice, but an annoying narrator

This book gave me some excellent, well structured and detailed advice. Without a doubt extremely useful, however the narrator got on my nerves. It’s incredibly distracting that she pronounces brand as branT. I don’t know if she’s trying to sound snobby and uptight, but i couldn’t stop paying attention to it and it got to be painfully distracting.
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- Christian Herrera


Good book. Gave a lot of insight to the customer experience being more important than the actual product you may be selling. I did have a hard time coorelating it to the retail industry that I am in. But it did give me some great ideas on marketing strategy & how to create buzz through customer experiences.
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- sabra

Book Details

  • Release Date: 01-13-2014
  • Publisher: Audible Studios