What Great Brands Do

  • by Denise Lee Yohn
  • Narrated by Julie McKay
  • 8 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

Discover proven strategies for building powerful, world-class brands.
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built - and Denise Lee Yohn knows exactly how to do it.
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. This book:


Reveals the seven key principles that the world's best brands consistently implement
Presents case studies that explore the brand building successes and failures of companies of all sizes, including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands
Provides tools and strategies that organizations can start using right away
Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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Customer Reviews

Most Helpful

Good tips, but a bit boring

The book has some valuable tips, and definitely worth a listen. But the storytelling is a bit boring. Also it sometimes seams like the book is made for the book format, not auditable. But I got somthing out of it, so I would not say it was a complete waste of time.
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- Tormund M√łkleby

Inspirational

What a great read for entrepreneurs! This book does a great job explaining how to run your business as a brand. Very inspirational.
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- Alec J Penrod

Book Details

  • Release Date: 01-13-2014
  • Publisher: Audible Studios