The need for precise, actionable, real-time Business Intelligence (BI) lies at the heart of the role of Big Data in modern commerce. In turn, the art of Data Science lies at the nexus of Big Data and BI, providing the essential methods by which BI can be extracted from Big Data's great black mass of constantly flowing, unstructured information.
This combination has a created a new profession: an elite and specialized class of highly-compensated professionals specially skilled at data cleaning, analysis, and visualization. We call them Data Scientists, and their evolving role in the organization is one about which managers must have a clear understanding.
Integrating Data Scientists with your organization is often a delicate process involving the redefinition of traditional roles within the enterprise and dealing with issues of territoriality amongst peers.
To accomplish this task, managers need a firm knowledge of the what and whys of Data Science, the specific BI needs it is uniquely positioned to service, and the processes by which it functions.
Such is the knowledge this important book provides.
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- W.J. Renehan