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Publisher's Summary

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
Gain invaluable insights into who they are and what they care about



Use listening posts and Contact Point Innovation to refine customer types
Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
Connect across the five most important touchpoints
Co-create with your customers
And much more

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Nicholas J. Webb. (P)2016 Brilliance Audio, all rights reserved.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Miguel Morales on 04-19-18

My Customer Experience first book, great easy read

Is amazing the easy way to approach this difficult matter. I'm fortunate enough to have started my journey in the customer experience arena with Nicholas J. Webb

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1 of 1 people found this review helpful

5 out of 5 stars
By joshua on 02-14-18

Dinverno Remodeling

Supper motivated to pass on to my staff and team! Fifteen words for a Review doesn’t audible know we are crazy about reading ; )

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Martin Flavall on 11-16-17

Good overview of important principles

I thought this was a very useful book, wish it had a little more detail.

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5 out of 5 stars
By Amazon Customer on 06-19-17

Fantastic book to kickstart customer experience!

This book was an absolutely fantastic kickstarter to help me think about a customer experience strategy. The useful case studies and examples clearly explain how similar strategies could work for your business. Perfect for any company!

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