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Publisher's Summary

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
Gain invaluable insights into who they are and what they care about


Use listening posts and Contact Point Innovation to refine customer types
Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
Connect across the five most important touchpoints
Co-create with your customers
And much more

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Nicholas J. Webb. (P)2016 Brilliance Audio, all rights reserved.
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Customer Reviews

Most Helpful

By Eric L. Gipe on 12-04-17

Very practical advice and well thought out

The book has very clear sections with very clear advice. Whether your business is doing awesome or needs a pick me up the strategies laid out will help you find a start point.
I liked this book so much I bought 4 copies for my front line staff to read.

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1 of 1 people found this review helpful


By wats 24 on 12-14-16

Greatest info and easy to listen to!

I really enjoyed the simplistic breakdown in this book. It seems like common sense but it really is counter intuitive to much of what we have been taught about customer service. The book is truly about the customer experience(!). I loved the performance as well.
Highly recommend!!!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By Martin Flavall on 11-16-17

Good overview of important principles

I thought this was a very useful book, wish it had a little more detail.

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By Amazon Customer on 06-19-17

Fantastic book to kickstart customer experience!

This book was an absolutely fantastic kickstarter to help me think about a customer experience strategy. The useful case studies and examples clearly explain how similar strategies could work for your business. Perfect for any company!

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