• What Could Be More Inspiring Than Honesty?

  • How and Why Honest Tea Keeps Its Brand Promises
  • By: Jim Champy
  • Narrated by: Jennifer Van Dyck
  • Length: 14 mins
  • Unabridged
  • Release date: 05-05-10
  • Language: English
  • Publisher: Audible Studios
  • 2.0 (1 rating)

Regular price: $2.95

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Publisher's Summary

This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.
The Honest Tea story: building a company on truth, customer engagement, and total transparency.With truth as its credo, Honest Tea encountered its first test with a new drink called Zero. Labels were at the printer when the partners discovered their sweetener would add 3.5 calories per bottle. Anything below 5 calories can legally be rounded down to 0: No one would need to know. But for Honest Tea, the discrepancy was crucial.
©2010 James A Champy (P)2009 Audible, Inc.
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