Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this audiobook have come together through a tremendous amount of research, trial and error, expert input, and real-world applications. From startups to enterprise, what's included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of content and social:
Content - why marketers need to change their mentality from creating more content to more-relevant content and three practical ways to create content that delivers a face-melting return on investment.
Social - using social to build awareness and trust and drive high-quality leads.
All together now - what the future holds for content and social and what it means for marketers.
The credits - the essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies, and lessons from one modern marketer to another, with a touch of rock 'n' roll flare.
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Who is this book even for?
I hope you're reading this.
I've got to say, I don't know who you thought your audience was for this book. If it's for Chief Content Officers, then there's a huge lack of detail and such sparse use of real examples. If it's for people like me, someone running a small company, then there's way too much irrelevant info like how to spread content to other countries ("geos") where people speak different languages.
I hate when I hear these content, omni-channel strategy authors talk about repurposing content when it's obviously what they've done with their own audiobook. This is just repurposed content, read by a random voiceover dude who is not a stakeholder in the end product. He literally refers us to an image at one point... Now, how the hell am I going to look at an image with an audiobook?
Read your own damn book dude. Unless your voice is awful, but then ensure the quality. Mark W. Schaefer has terrible delivery, but he still read his book. The editor of the audio also did a poor job leaving pauses. He probably edited by looking at WAV files and not actually listening.
I get LinkedIn is your thing (and Slide Share which was bought by LinkedIn), but enough man.
You need to give details examples and case studies. This is just a bunch of lists and shallow suggestions. Did you write a book to really help people or to improve your brand?
The definitive Content Marketing book (at this time) is Content Inc by Joe Pulizzi (sp?) and the best related content for easy listening, while still having some good info is Gary Vaynerchuck.
Read this book if you want. I don't care. I'm guessing the same content is in the author's blog .
- Amazon Customer
Flawed narration doesn't diminish content.