Welcome to the Funnel

  • by Jason Miller
  • Narrated by Jeff Augustine
  • 3 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this audiobook have come together through a tremendous amount of research, trial and error, expert input, and real-world applications. From startups to enterprise, what's included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of content and social:

Content - why marketers need to change their mentality from creating more content to more-relevant content and three practical ways to create content that delivers a face-melting return on investment.
Social - using social to build awareness and trust and drive high-quality leads.
All together now - what the future holds for content and social and what it means for marketers.
The credits - the essential resources you need to stay on top of trends in content and social media.

No frills, no fluff, just useful, practical tactics, strategies, and lessons from one modern marketer to another, with a touch of rock 'n' roll flare.


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Customer Reviews

Most Helpful

Flawed narration doesn't diminish content.

This is very current and detailed content for updating your organization's marketing program. However, hearing Mar-ket-o pronounced Market-o 100 times is pretty grating. Also, there are no pauses in the reading to help with understanding what is a title, a subtitle, or the end of a section. Still, I bought the hard copy book to help me to improve our small organization's efforts.
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- Timo

great book for today's Internet marketing

I love the way he gives his insights and his failures and successes has he worked his way through a couple of big companies in creating his methods and practices
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- Terrence

Book Details

  • Release Date: 04-16-2015
  • Publisher: Heavy Metal Thunder