The payoff on your organization's Web site is nowhere in sight. Can you afford to make it better? Can you afford not to? In this case study, the hypothetical software company TradeRite faces the fact that their Web site has resulted unprofitably and the dilemma of what to do with it. Expert analysts offer their counsel. This article, which originally appeared in the March-April 1999 Harvard Business Review, is offered in audio form exclusively through Audible.More
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