We First

  • by Simon Mainwaring
  • Narrated by John Lee
  • 10 hrs and 26 mins
  • Unabridged Audiobook

Publisher's Summary

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

More

What the Critics Say

"Social media-viral, borderless-is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change...the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world." (Publishers Weekly)

More

Title Not For Sale In This Country

Audible does not currently have the rights to sell this title in your country.

Please consider another book.

Continue Browsing

See More Like This

Customer Reviews

No customer reviews available

Book Details

  • Release Date: 12-13-2011
  • Publisher: Bolinda Publishing Pty Ltd