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Publisher's Summary

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Wal-Mart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé, as well as a bold plan for how corporations need to rethink their strategies.
©2011 Simon Mainwaring (P)2011 Tantor
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Critic Reviews

"A must-[listen] for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world." ( Kirkus)
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Customer Reviews

Most Helpful
1 out of 5 stars
By Bryan on 03-07-12

Not about social media...

What disappointed you about We First?

I found this book to be sown with liberal political undertones and anti-capitalist sentiment. Not what I was looking for.

Has We First turned you off from other books in this genre?

Yes

How did the narrator detract from the book?

No

You didn’t love this book... but did it have any redeeming qualities?

No

Any additional comments?

Stay away.

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0 of 1 people found this review helpful

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