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What would have made We Are All Weird better?
I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book
22 of 22 people found this review helpful
Nothing really fantastic here. Yes we know that the age of the TV advert & one size fits all is over and now you have to use a marketing mix including some clever social media. Problem still exist that the market does not really know what it wants. I don't think Seth Godin presents his case very well and left me feeling like he was just rambling on. I think Tom Peter's book Re-imagine presents a better case. Seth narrates his book in his usual easy way and isn't difficult to listen to but this book isn't one of his better ones.
11 of 11 people found this review helpful
I thoroughly enjoyed listening to we are all weird. Lots of great information well worth a read
If you've ever done any serious work in the field of marketing I suspect, like me, you will find yourself nodding and smiling a lot at what is a hugely insightful yet simple work.