We Are All Weird

  • by Seth Godin
  • Narrated by Seth Godin
  • 2 hrs and 15 mins
  • Unabridged Audiobook

Publisher's Summary

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
For generations, marketers, industrialists, and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use, or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we've learned in this new era is that mass limits our choice, because it succeeds through conformity. As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests, and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice, we allow people to survive and thrive.


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Customer Reviews

Most Helpful

Says same thing over and over and…….

Listen to the preview and save your money. His idea is that mass market is over; small "tribes" will dictate products. Actually, I don't even think that is true, and there is little to back up his statements other than his idea (wish). And then he says that same idea for over two hours. I'm getting tired of this author who has little substance yet says it authoritatively over and over.
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Nothing new

What would have made We Are All Weird better?

I am a big fan of Seth Godin but there is nothing new here. I recommend reading Purple Cow and Lynch Pin and skipping this book

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- Steven

Book Details

  • Release Date: 09-21-2011
  • Publisher: Brilliance Audio