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Perhaps too much for non-journalists, or those not interested in media studies; I myself work in media, so I found this excellent to understanding the back door dealings that sold the WSJ, those who lost, those who won, the details of the Bancroft family's downfall.
That being said: The painstaking detail in which this is told is a credit to Ellison's journalistic ethics, research, and dogged resolution to eschew sensationalism, but might make it too detailed and too much for non-journalism lovers to handle. An abridged version might be nice for them.
Also, would have loved much more description of the Journal's post-takeover policies for writing and the effect of Murdoch on the content of the paper--the book focuses inordinately on the effects of Murdoch on the editorial board, instead.