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Publisher's Summary

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur, and former dealer Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used-vehicle departments. The book flows from the recognition that today's used vehicle marketplace is more challenging and volatile than it's ever been - a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.
©2010 Dale Pollak (P)2011 New Year Publishing
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Customer Reviews

Most Helpful

By Shanise L. on 04-25-16

Not Bad!

This book speaks to best practices within today's automotive market. However, it's a little dry and repetitive at times.

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By Hunter on 09-09-15

THIS BOOK WORKED FOR OUR STORE!!!

I've been the car business for 15 years and I've been with v auto for 5 years. This is the first time we bought in all the way and I mean all the way... we have went from a 90 used car avg. to averging 170 a month and our best month of 222 sold units "wow" i believe in Velocity!!!!
Listen to the book and make all the changes to make your store successful and then stick with it.

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