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Publisher's Summary

Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies - mobile, cloud, crowd, artificial intelligence - are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization: now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace. The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. But for the CEOs of old-school firms, the change is terrifying. And for startup Internet companies, it's the greatest landgrab since the Gold Rush. In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
©2015, 2016 Robert A Tercek (P)2016 Robert A Tercek
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Critic Reviews

"If you're in the information business (and we all are in the information business), Tercek's urgent manifesto will help you see the future, so you can prepare for it." (Seth Godin)
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Customer Reviews

Most Helpful
5 out of 5 stars
By technoe on 06-21-18

Mr. Tercek has the right of it.

The digitization of everything is coming. Anything that can't be digitized will be distributed and replaced.

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4 out of 5 stars
By Emily on 12-18-17

Digitization: A New Age

Reading this book really opened my eyes to how much today's society relies on digital media. According to Robert Tercek, vaporization is not strategic, that it is a change of lifestyles driven by access to all. That it is humanity's ability through technological advancements to do more with less until you can do everything with nothing. That in today's day and age, we are able to replicate any business function with software! That in today's business world, data centers will be replaced with codes! To me, the whole point of Tercek's book is to understand that every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered. It is important to learn and understand that digital media and technology is taking over the business world, and we better be ready because it waits for no ones.

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