Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies - mobile, cloud, crowd, artificial intelligence - are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization: now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace. The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. But for the CEOs of old-school firms, the change is terrifying. And for startup Internet companies, it's the greatest landgrab since the Gold Rush. In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
"If you're in the information business (and we all are in the information business), Tercek's urgent manifesto will help you see the future, so you can prepare for it." (Seth Godin)
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- Graham Hunt
Tercek Emphasizes the Truths About Vaporization
The most enjoyable part of listening to Vaporized was the way that Tercek kept referring back to the 1980s, when technology was just beginning to flourish in many aspects of people's everyday lives.
A book that I find to be similar to Vaporized is The Inevitable. Like Vaporized, The Inevitable illuminates many trends that are continuing to change our society. Vaporized highlighted the changes that are taking place in workplaces. People are losing jobs due to down sizing, because corporations are always trying to "do more with less". Similar to Vaporized, The Inevitable goes into depth about the many reasons that technology is changing the way that all people work and communicate with one another. Both books explain how these changes are ultimately inevitable.
I absolutely loved the way that Tim Welch read each chapter. His tone of voice, as well as the use of emphasis on certain words, kept me very eager to listen to each chapter. When I found humor in certain parts of the book, I enjoyed the way that I would also hear the humor in Tim Welch's voice. Every word that Tim Welch spoke sounded very clear, which also made it pleasant to listen to. Overall great performance.
The most interesting portion of this book was the part about Amazon and Youtube, and how both of these sites have, and continue to control many aspects of shopping, reading and music. The part where Amazon was referenced as a "school yard bully" in its "own yard" specially grabbed my attention, because that made it notable how easy it was for Amazon to control customers. Furthermore, I found it interesting how Youtube threatened to block channels by independent artists, unless they agreed to provide music to MusicKey, which happened to be a subscription service from Youtube. Both of these cases show how competitive the digital businesses are becoming.
- Jason Herbstman