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These audio book chapters are 20 minutes long. The first five minutes is a quick overview of the chapter. The subsequent 15 minutes is broken into 5 minute quizzes, which are quite repetitive. The questions refer to the text itself, so you won't necessarily know the answer from just listening to the five minute audio summary. Many of the questions are true/false terminology questions such as "If a marketing manager segments their market they are performing market segmentation--true or false?". I wouldn't recommend this unless you happen to be taking a class, reading the text book, and have a lot of extra time in the car.
3 of 3 people found this review helpful
I start each chapter by listening to the audio (~7mins) and try to answer the questions(~15-17 mins). In this way I know what to expect from the chapter before even reading it. My understanding of each chapter has improved very much since I started listening to these audio lessons.
Is not a 'must have' but it is 'good to have' material for better understanding of the book.