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Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Marketing: An Introduction, 8/e and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:
Big Ideas: Your "need to know" for each chapter
Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
Key Terms: Audio "flashcards" to help you review key concepts and terms
Rapid Review: A quick drill session - use it right before your test
VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
©2007 by Pearson Education, Inc.
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Customer Reviews

Most Helpful
1 out of 5 stars
By Christina on 08-18-10

Not the book on tape

This is a women telling you highlights of the book, You will still have to read it. So if you want a highlight of each chapter this is good. If you want this book on audio this is not good

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3 out of 5 stars
By Risto on 09-14-08

You only get 3/4 your money's worth

Who doesn't want to hear it from the source, the guru of marketing, Phillip Kotler. However, the actual speaker's very redundant questionnaire could be shortened in repetition and thus expanded in to-be-asked information. That's my only major gripe. In a way, I don't like the bell or gong after every other pause either. This is college/university level info, not high school! In the end, any study aid helps, even if it seems to lavish one's time.

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0 of 1 people found this review helpful

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