Value-for-Money Strategies for Recessionary Times (Harvard Business Review)

  • by Peter J. Williamson, Ming Zeng
  • Narrated by Todd Mundt
  • 0 hrs and 34 mins
  • Periodical

Publisher's Summary

Peter J. Williamson, a professor of international management, and Ming Zeng, executive vice president of strategy at the Hangzhou [HANG-zow]-based Alibaba Group, offer advice on how Western businesses can develop the capabilities needed to crack sensitive markets and remain competitive. This article was first published in the March 2009 issue of Harvard Business Review.


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Book Details

  • Release Date: 03-10-2009
  • Publisher: Harvard Business School Publishing