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Publisher's Summary

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:

What each age group is likely to buy now and in coming decades
How profits dovetail with consumer numbers
What sectors are likely to grow or lag
How to make sense of the numbers to chart your own path
And more

As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Michael Lukiman on 05-04-17

good at getting your mind on it, enjoyable

it's great, don't claim it is a comprehensive piece -- gets you thinking and you will learn a lot if you already are not in the field

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1 of 1 people found this review helpful

4 out of 5 stars
By Stanley Young on 04-13-18

How each generation shapes and shifts our economy

Where does Upside rank among all the audiobooks you’ve listened to so far?

Great book exploring potential businesses in markets that will explode in the next couple decades

What was one of the most memorable moments of Upside?

Demographics play a larger part of our economy than most people and even the government knows

Have you listened to any of Tom Parks’s other performances before? How does this one compare?

Similar to his other readings

If you were to make a film of this book, what would the tag line be?

Cash in on counting people

Any additional comments?

Health care and businesses for the elderly will get more people than they can handle in a few years

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