• by Kenneth W. Gronbach
  • Narrated by Tom Parks
  • 7 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:

What each age group is likely to buy now and in coming decades
How profits dovetail with consumer numbers
What sectors are likely to grow or lag
How to make sense of the numbers to chart your own path
And more

As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.


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Customer Reviews

Most Helpful

good at getting your mind on it, enjoyable

it's great, don't claim it is a comprehensive piece -- gets you thinking and you will learn a lot if you already are not in the field
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- Michael Lukiman

No access to bonus material through Audible app

Author refers to bonus material not available through Audible app though it is available in Kindle, also owned by Amazon that does not recognize your purchase in Audible
Book was fantastic and I would highly recommend
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- Bill E.

Book Details

  • Release Date: 04-18-2017
  • Publisher: Brilliance Audio