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it's great, don't claim it is a comprehensive piece -- gets you thinking and you will learn a lot if you already are not in the field
1 of 1 people found this review helpful
Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....