Unmarketing

  • by Scott Stratten
  • Narrated by Scott Stratten
  • 5 hrs and 38 mins
  • Unabridged Audiobook

Publisher's Summary

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book:

Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach
Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

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Customer Reviews

Most Helpful

Smug author, unamused lister

What could have made this a 4 or 5-star listening experience for you?

I wasn't a fan of the writer's tone throughout the book. It was further emphasized by the way he read the book and the amount of times he touted his Twitter following. I get it. You have a lot of followers. Slow clap. It's like he wrote the book just to hear himself read.


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- Erin

Excellent Info, Delivered with Refreshing Candor

Scott Stratten knows his stuff, and he tells it like it is. Expect no sugarcoating in this book. The conversational tone makes it seem as though you've stepped up to some sort of marketing Genius Bar for your one-on-one training session. Sarcasm runs amok here, used effectively as a telling barometer for what the industry will bear today. But Scott also dishes out some humility, being more than willing to share his missteps with you to ensure you make the correct choices.

The biggest takeaway from the book is that marketing is not about you -- that once you make it about you, you run the risk of losing your audience. He delves into social media, branding, customer service, viral marketing, trade shows and more, with lots of anecdotes and real-life examples to illustrate his points. I read the review above stating that Scott focuses on Twitter too much; sure, he favors Twitter because it's his preferred unmarketing tool, but I don't think it's overkill. Twitter is not just emerging, it's THE place to be, whether you're a third-generation mom-and-pop shop or a ubiquitous industry giant. When the recording ended, I felt newly motivated to get my social media and unmarketing efforts up to par, and thanks to Scott, I've got a handy list of resources to check out. I will be recommending this book both to colleagues and to any business-owners I come across who are in need of a serious marketing makeover.
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- Carla

Book Details

  • Release Date: 12-20-2010
  • Publisher: Audible Studios