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Publisher's Summary

To get the best from your employees, you need to be more than a manager. You need to be a coach.
You're a leader because you possess expertise in your field. You have the training and experience. You understand your business - but can you fully motivate and engage your team?
Michael K. Simpson, a senior consultant to Franklin Covey, has spent more than twenty-five years training executives to become effective coaches, mentoring and guiding leaders and managers to encourage and develop the talent of their people - the most important asset in any organization. In this guide, you will acquire the skills to coach your personnel from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole.
Transform your business relationships (and your business) with this comprehensive tool for optimizing productivity, profitability, loyalty, and customer focus. Don't just manage. Energize. Galvanize. Inspire. Be a coach.
©2014 Michael Simpson (P)2014 Brilliance Audio, all rights reserved.
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Customer Reviews

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By Thomas Magney on 01-30-17

Nothing l've not heard before.

Delivered in vacuous corporate Covey coach-speak. I found myself zoning out repeatedly, changing the playback speed from 1.25X to 1.5X and finally 2.0X to get through it. The coaching questions are good, though you can likely find them online. The author would've been better served by using actual dialogue rather than short situational summaries to relate client interactions.

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1 of 1 people found this review helpful


By Alan Hitt on 08-19-16

A Struggle

There was too much listing of information without enough compelling support stories or backgrounds information that might have been helpful in fleshing out the bullet points and making the memorable. it had its moments, but they were too few. I would probably rate it higher had I read a hard copy.

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1 of 1 people found this review helpful

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Customer Reviews

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By A. C. Brooks on 01-19-15

Outstanding!

This was a great read/listen. I would advise that you keep a journal or notepad handy while listening to get the most out of some of the action points that the author lists. Delivery style is not great but the content more than made up for it.

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1 of 1 people found this review helpful


By Nicolas on 05-26-17

Generic advice that can fit on a two pager

Honestly i tried to like but in the end think it was pretty much a waste of time. The author seems to have credentials to really teach or present insights into the practice of executive coaching.
In the end though it feels like a list of hr activities a fortune 500 would put in their annual. The author introduces a seven step framework for coaching. He then presents each step and illustrates with some generic scientific quotes and example questions for the potential coach.
The big questions remains :so what. What now? All this content could in the introduction. Later the author coule illustrate specific examples. Here i believe the book would benefit the most. Build on the first hand experience of the author.provide detailed cases he faced and then use the framework to show the change.
At this point the written style is just far too corporate. It could be directly copied from a Mercer text. I miss a story, the person being coached and action leading to transformation.

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