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One chapter over 40 minutes long is just about the authors success stories contradicting what he earlier recommends you not to do - talk about yourself.
This book is not about trust based selling but rather about selling the authors services.
What the author succeeded in doing is to get the reader to buy his "sales letter".
2 of 2 people found this review helpful
book offered very little useful information and was ultimately a long commercial for author's services related to the book
1 of 1 people found this review helpful
The ideas are sound and definitely think trust based selling is the way to go. But the book felt incomplete and the end was just a big sales pitch to buy his course or hire him to train your team. That turned me off and did the opposit of what he is preaching.
This audio book has some good common sense ideas and should be adopted for the sales process. No pressure means no rejeection Thats win/win for everyone.