Unleashing the Power of Marketing (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 27 mins
- Release date: 10-13-10
- Language: English
- Publisher: Harvard Business School Publishing
Regular price: $1.95
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This article was first published in the October 2010 issue of Harvard Business Review.
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Customer ReviewsMost Helpful
By Richard on 02-11-11
So... marketing is good. Got it.
Marketing is important, in case you didn't know that already, which apparently GE didn't. So, here's 30 minutes of how they learned the hard way what every text book in every business class says in chapter 1. That said, it was enjoyable enough to listen to, and there are some good reminders, and its a cheap buy... so why not.
2 of 2 people found this review helpful