• Unleashing the Ideavirus

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 8 mins
  • Abridged Audiobook
  • Release date: 03-11-01
  • Language: English
  • Publisher: Simon & Schuster Audio
  • 4 out of 5 stars 4.0 (220 ratings)

Regular price: $14.60

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Publisher's Summary

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus. In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfully launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
©2001 Do You Zoom, Inc., All Rights Reserved (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.
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Critic Reviews

"Seth Godin has unique clarity about what's going on in marketing...Unleashing the Ideavirus informs, instructs, and entertains." (Chris Meyer, co-author, Blur)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 03-31-05

Idea Virus

If you have a great product and you want to try a different approach to marketing it to the masses (well, your demographic) then you should get this book. O.K, so after you downloaded it you wil discover that the PDF written version is free (www.ideavirus.com) - you won't care though because to hear the book makes it all the more relevant. Seth inspires, educates and entertains and his book is like a good wine, it gets better each time you return to it.

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12 of 12 people found this review helpful

3 out of 5 stars
By Iain White on 11-01-03

Not a bad idea - but not at Viral Stage Yet

A good "idea" but not at Viral stage, at least yet.

Why?

Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.

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11 of 13 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Gavin on 10-24-09

Nice in theory hard to practice

Having read many of the books written by Seth Godin I have to say he does know his stuff. He writes in a manner that is easy to understand and he using examples both big and small to convey his points. In this book he talks about the "idea virus" which he compares to an influenza virus which is passes along by "sneezers". And if a sneezer is surrounded by influential people he can infect many more people who then in turn will infect others. Every company wants a marketing campaign like this but it certainly is difficult to obtain.

A good read with a lot of examples but as usual with this type of book the main themes are repeated heavily. A more practical marketing book which is also written by Seth Godin is called "Permission Marketing" I would suggest read them both but read "Permission Marketing" first.

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2 of 2 people found this review helpful

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