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Invaluable startup insights!
The information in Chisholm's book is much more practical and useful for actually starting and growing a company - rather than being mostly about having started a successful company, like Chaos Monkeys, The Hard Thing About Hard Things, or even the Lean Startup. This book provides a more methodical approach to the process, with great easy-to-understand examples and including real world experiences.
I've been a serial entrepreneur. And I see and advise lots of startups, from very young and energetic new grads to very experienced teams. Unleash Your Inner Company provides insights into all levels of new entrepreneurs, but also provides insights to the serial entrepreneur so their next startup can be even more successful. The section on choosing a team member/co-founder is an example. This is the most complete how-to for startups (and beyond) that I've seen.