• by Marc Ecko
  • Narrated by Todd Haberkorn, Marc Ecko
  • 8 hrs and 46 mins
  • Unabridged Audiobook

Publisher's Summary

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.


Audible Editor Reviews

"Marc is living proof that you can be a marketing and business whiz and still be a true artist." (CNBC)


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Customer Reviews

Most Helpful

...So Real, It Should Be Illegal

Where does Unlabel rank among all the audiobooks you’ve listened to so far?

This book is rare and floats on an island by itself in the sky.

What was one of the most memorable moments of Unlabel?

Marc took the time to understand his unique voice and uses that as an anchor for his entire story.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

This book made me root for the little guy, who eventually became the big guy... then the little guy again.

Any additional comments?

This was a refreshing and inspiring read. Weather your in your teens or early 20's and moving through life with an inspiring dream or in your early or mid to even late 30's and beyond... Anyone can appreciate a real, authentic, passionate voice that still has hunger and embraces struggle on the road to true success not only materially, but also over ones own ego.

Standing Ovation.

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- 2Fresh

Don't listen to the naysayers!

I was reluctant getting this book. Some reviews said it's too much of a Marc Ecko ME ME ME self-biography. Well, it's not. And it is.

It's authentic. It's truth. And more importantly: it IS helpful, to entrepreneurs and alike.

It also made me realize how much hip-hop culture (which I grew up on as a kid and teen) has influenced the way I think and the way I love striving for, and achieving success. As a consequence, it also made me realize that I need to celebrate and endorse that fact, be me, follow the path, staying true to my roots and beliefs. Which are, after all: rooted in hip-hop.

I'm talking Zulu Nation, A Tribe Called Quest, KRS One et al here. Turn the negative into something positive. Believe in yourself and your abilities. Never take defeat as final. Fight. Rise to the top, and don't be afraid of admitting to your surroundings that THAT is what you want – and that is what you DO.

And by the way: if you haven't already – also go get Russell Simmon's classic Do You! (it changed my life, it really did)
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- Oliver Nielsen

Book Details

  • Release Date: 10-01-2013
  • Publisher: Brilliance Audio