Did you know that there's magic behind the most truly loved brands today - like Apple and Zappos and Lululemon and Lady Gaga - and it's the result of a secret chemistry? They used this chemistry to create a love potion that people "drank" and then shared with everyone else. Quietly passed from one CEO to another for decades, the secret knowledge of this science and how to use it has been a fiercely-protected competitive advantage of the world's most successful businesses.
Transforming strangers who might like you or your products into communities of irrationally loyal customers who love you may seem magical, but it's really just a repeatable scientific result. Whether new to business or a seasoned marketer, Uniqueing Your Brand will reveal this secret science to you in ways that you can implement immediately into your business or startup. You'll be inspired to explore the elements that make up these formulas, and learn how to increase profits and evoke customer loyalty from your brand, effortlessly.
In this book, you'll also discover how to attract customers who want to spend more money on you! Best of all, you'll learn how to create an authentically unique brand; the secret sauce that makes getting these results possible for you and your business.
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excellent new framework. great metaphors.