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Content might be good, but the author/narrator is reading so fast with no pauses I can't appreciate the content. For a book on effective communication, this is disappointing.
What did you like best about Unique? What did you like least?
The best part was the simple explanation of branding. It was straight forward for the newbie but enough information for more advanced branders. <br/><br/>Least like the over focus on Christianity instead of keeping it about nonprofits and religion institutions in general.
What could Phil Cooke have done to make this a more enjoyable book for you?
Used more examples in other nonprofits and religious institutions. Understand his basic beliefs and life focus is Christianity but with more examples, it would have felt more applicable to everyone
Was Unique worth the listening time?
Yes if you can get past the constant Christian references. This can sometimes be a turnoff in a book when they over focus on one belief system. This came close but walked a fine line.
Any additional comments?
The books basic branding and change recommendations can have value for almost anyone.
1 of 2 people found this review helpful