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This book provided a good birds eye view of UX but it felt overly simplified and surface level. Gems like "UX is a process and not a position" are often framed with obvious comments like "UX involves change which can cause friction in an organization."
The reading was excellent.
This is a good book for business people wanting to learn about UX who have never heard the term before. But if you really want to implement UX in a company you will need more in-depth resources. If you're a UXer already hoping to learn more about the process and business impact this book may be worth a skim but overall maybe a pass.
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