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This book provided a good birds eye view of UX but it felt overly simplified and surface level. Gems like "UX is a process and not a position" are often framed with obvious comments like "UX involves change which can cause friction in an organization."
The reading was excellent.
This is a good book for business people wanting to learn about UX who have never heard the term before. But if you really want to implement UX in a company you will need more in-depth resources. If you're a UXer already hoping to learn more about the process and business impact this book may be worth a skim but overall maybe a pass.
22 of 25 people found this review helpful
I thought a lot of the information was repeated throughout the book. The content was pretty dry. It talks a lot about strategy, roles, and the how but not too much about the what. So it seems very high level. The examples used for measuring analytics were pretty much "abandoned shopping carts" but didn't go in to much detail about what tools or actions might be taken to improve check outs.