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Publisher's Summary

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives.
Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business. From Australia to Europe to North America, these are what Chris' clients - some of the best gyms in the world - are doing right.
This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas, and proven tactics.
©2015, 2017 Chris Cooper (P)2017 Chris Cooper
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Customer Reviews

Most Helpful
5 out of 5 stars
By David Greene on 06-12-17

must read for gym owners.

Coop does a great job inspiring and leading gym owners. read all his stuff today.

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