Twitter Power

  • by Joel Comm
  • Narrated by Erik Synnesvetd
  • 6 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

Do you know what Twitter is? You should - if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time. But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the prime ,inister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.Twitter Power shows you how to leverage the power of Twitter for instant business benefits - like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors. Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed. Success in business is about staying connected - to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achi...

More

See More Like This

Customer Reviews

Most Helpful

A good overview of Twitter

Well written and interesting to read. Gives a basic understanding of how to use Twitter. Sadly the author only gives us brief glimpse of how Twitter will change our lives and how business can use it.
Read full review

- Janet&Greg

Waste of time

If you need detailed instructions on how to create a twitter account, how to follow people, and how to set up a background image on your twitter profile this might be the book for you. Otherwise, you'll be like me who wasted too many hours waiting for the relevant information to begin. I gave up about half way through the book having not gained a bit of new knowledge, and really wanting my credit back.
Read full review

- Kevin

Book Details

  • Release Date: 02-24-2009
  • Publisher: Gildan Media, LLC