Twitter Power 3.0

  • by Joel Comm, Dave Taylor
  • Narrated by Joel Comm, Dave Taylor
  • 5 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

Tweet your company to the top of the market with a tailored approach to Twitter.
Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research. Listeners will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand-new case studies, user profiles, features, and images, helping listeners create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: It most definitely is important!
Twitter has grown up. It's now a public company worth over $30 billion, and it means business. Twitter has changed over time but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.

Understand how Twitter differs from other social media platforms
Build a savvy Twitter strategy as part of a broader social media plan
Create viral content that effortlessly spreads your message and gains you huge numbers of followers
Learn which metrics matter and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.


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Customer Reviews

Most Helpful

Pretty basic

This is perfect for someone who is new to Twitter. If you're an experienced user, you may find it too basic. Towards the end, there are more advanced concepts and tools discussed, so fast forwarding through the first half may make it more enjoyable.
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- Sean G. Graver

Obviously Written By Experienced, Experts Who Know

I'm pretty new to Twitter. There was so much excellent insight, recommendations and strategy covered minute by minute as I listened, that I have ordered the book as a desk copy to continually reference as I put Twitter to work. So many excellent pieces of information that I will spend well over a year implementing them. And then some. Fame, money or both await implementation of this information, not to mention a thorough discussion on what, how, why and when to tweet. Incredible insight!!
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- Lanceshield

Book Details

  • Release Date: 06-30-2015
  • Publisher: Morgan James Publishing