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Publisher's Summary

Tweet your company to the top of the market with a tailored approach to Twitter.
Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research. Listeners will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand-new case studies, user profiles, features, and images, helping listeners create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: It most definitely is important!
Twitter has grown up. It's now a public company worth over $30 billion, and it means business. Twitter has changed over time but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.

Understand how Twitter differs from other social media platforms
Build a savvy Twitter strategy as part of a broader social media plan
Create viral content that effortlessly spreads your message and gains you huge numbers of followers
Learn which metrics matter and how to measure and track them
Firms need to understand how Twitter is a vital element in any social media marketing and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
©2015 Informedia,Inc. and Dave Taylor (P)2015 Informedia,Inc. and Dave Taylor
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Customer Reviews

Most Helpful
5 out of 5 stars
By Bonny on 03-29-17

Loved it!

Loved this book so much had to buy the hard copy. Explained a lot about Twitter for beginners as well as info for seasoned twittered.

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5 out of 5 stars
By Amazon Customer on 01-22-17

Met my expectations

Technical yet simple to comprehend. You must do your homework though. keep up-to-date as Twitter chanes periodically

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Customer Reviews

Most Helpful
3 out of 5 stars
By Phailin on 09-20-16

A bit basic, narration not get

The narration was very echoey, invest in good audio equipment guys. I found most of the content in this audio book to be stating the obvious. The first at least 1/3 covered creating an account in unnecessarily long detail. Does't really add much value until towards the end of the book when it gets into detail about relationship building and monetization I found both the content and narration towards the end of the book to be very rushed like he wanted to just finish it and get on with his day. I don't feel as enlightened as I wanted to be by this book. Some good third party app recommendations worth noting at the end I found useful.

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