Regular price: $20.99
Buy Now with 1 Credit
Buy Now for $20.99
I thik its excellent for both start-ups as well as current business owners and managers at all levels.
While it is a must read for CEO's even managers and Junior managers should read this.
4 of 4 people found this review helpful
I can't help thinking that the good reviews that I see here have been bought or faked.
Think Seth Godin, without any of his character, charm, wit or, engaging style of writing and reading.
The writing here is dull, featureless and loaded with jargon and technical language. It's a real struggle to listen to.
What's more, the guy reading it projects all the character of a discarded toothpaste box.
There's no doubt that their message has some merit. But what pity that they're so inept at conveying it. I mean REALLY inept.
They love jargon, they love inventing their own special little technical terms - just for them. They have their own language.
Had they hired a successful, professional author to ghost write their message, I'm sure the book would be good. But as it is - I strongly recommend you move on and try any of Seth Godin's excellent books on marketing. You'll get the point in half the time and with a lot less pain.
2 of 2 people found this review helpful