Trust Me, I'm Lying

  • by Ryan Holiday
  • Narrated by Ryan Holiday
  • 6 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture…


1) Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch—online and off.
"Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you."

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What the Critics Say

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results… this whiz kid is the secret weapon you've never heard of." (Tim Ferriss, #1 New York Times best-selling author of The 4-Hour Workweek)

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Customer Reviews

Most Helpful

Trust me, it's worth the listen, and I'm not lying

For someone who works in marketing, I have always assumed that there was a lot of manipulation in the mass media. But I must admit, I was shocked at the level to which this new breed of savvy marketers will go to get the exposure. When I was in College, I didn't see "Media Manipulation 101" on the class list. This book exhibits the new level of sophistication that exists in the industry of buzz. If it were a college course, it would be "Advanced Media Manipulation 301–Graduate level."

Although this book is meant to be a "don't do what I did, do what I say" story, it really expanded my vision as to what is possible in today's media saturated culture and I found myself running scenarios in my head how I could use similar ideas to promote the things that I care about... even if a person's intentions were honorable.

If this book did anything for me, it was to reinforce my suspicion that you definitely can't believe what you read in the paper and even more so online.

After I was done with the audiobook, my only question was why the author explains all the dirty tricks he used (and had astonishingly good results), to then turn around and spend the second half of the book explaining why you shouldn't do the same thing he did. Out of guilt?

At any rate, the author did a great job narrating the story. And I would recommend it to anyone in business (especially in marketing). Trust me...
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- topsales21 "Book Mogul"

Fascinating Perspective on Today's Media

Loved this audiobook. Such an interesting subject...fascinating to learn the strategies used to exploit blogs and to discover the underbelly of our digital culture.
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- morton

Book Details

  • Release Date: 07-19-2012
  • Publisher: Gildan Media, LLC