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Publisher's Summary

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!
There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them.
In Trust Agents, two social-media veterans tell you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation.
This audiobook will explain how to build profitable relationships with trust agents, or become one yourself.
©2010 Chris Brogan, Julien Smith (P)2010 Gildan Media Corp
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Critic Reviews

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell your friends, change your life breakthrough. This is that book. No kidding, you can trust me." (Seth Godin, author of Tribes)
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Customer Reviews

Most Helpful

By Viktor on 01-22-11

Very well written

Great book on trust. Got to listen to it over and over again, it's a resource you need to come back. Too much great information learn the first time you listen to it, keep listening until you see results.

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3 of 3 people found this review helpful


By Rachel on 04-21-12

Best Practices of Being Trustworthy

I'm a Chris Brogan fan and I enjoyed "Trust Agents". If taken independently, many of the points made in this book seem like common sense. But collectively as put together in this book, Brogan and Smith lay forth a good plan to establish yourself. I feel they lay out ways to be a good communicator that can be applied to many aspects of your life.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Piter on 06-10-17

Hard to hear and understand narrator

How did the narrator detract from the book?

There are actually 2 people reading this book chapters. One person is reading good - loud and clear the other person chaotic and blank without excitement or passion. I would not buy this audiobook again although book is interesting and worth reading.

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