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Publisher's Summary

During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world's most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights - and how he turned those setbacks into new successes. Trump knows more than a little about turning defeat into victory. Early in his real-estate career, he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcomed it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds. Packed with exciting tales of Trump - deals good and bad - Never Give Up also includes hardcore business advice on:
Fighting back from defeats and setbacks

Turning big problems into even bigger opportunities

Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself - and make you tougher
Having confidence in yourself - especially in the face of risk and fear - is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major-league stories and insights from a master businessman. It's the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand-in-hand.
©2008 Trump University; (P)2008 Gildan Media Corp
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Customer Reviews

Most Helpful

By Amazon Customer on 06-01-10

His title says it all

This book is the epitome of the individual that has had to fight for everything they want and have in life. The message is clear, the direction is precise. You would have to be an idiot not to see the message here. I enjoyed this book very much. It is one of the books that will be a repeat listen.

Thanks Donald

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5 of 5 people found this review helpful


By Derek on 03-06-15

A great synopsis of success.

This book lays out Donald Trump's path to success, failure and success again. This book proves that to be successful you must learn the characteristics of recognizing opportunity and continue to fight for what you want.

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4 of 4 people found this review helpful

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Customer Reviews

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By PA on 03-18-15

Loved every minute

Some of the messages in this book are a great metaphor for life and you can apply it to all areas of life.
It's actually quite funny too.
I definitely recommend this.

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2 of 2 people found this review helpful

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